International Brands in India. With more and more fashion brands being introduced today as we move further into the era of technology and consumerism, consumers, in general, are becoming more and more brand conscious. The brand name sells more than anything else in today’s highly controlled marketing world. The brand defines the person, and gives them personality. It gives the consumer a unique identity and also a sense of style.
The brand label satisfies an individual’s need for making a style statement and consumers simply want to stay on top of every trend, and that is why brands are becoming increasingly competitive to capture a greater market share with outstanding products. People don’t mind spending a few extra dollars on a product if it belongs to a brand that dominates other brands and is seen as more desirable. After all, the brand image becomes a part of their own image, and who doesn’t want to tap into the brand value of a good brand? This increasingly consumer mindset has also given rise to a huge number of new brands popping up but it is only a few whose names have made it to the top.
Below is a list of a few foreign brands that take the lead in India and Indians are quite addicted to the materialistic bliss that they offer with their products. Of course, this list is not exhaustive, but it captures some of the most popular brands available in India. There is no doubt that you have heard of them, and you might even own a few of their products yourself. But if you don’t, then don’t miss out and try them out now! You should also check out these 10 Most Affordable Indian Fashion Brands You Did Not Know About.
The Most Famous International Brands Operating in India
Some of these brands include the leading American fashion retails such as Armani, Versace, Levi’s and many other leading brands in the world that changed how we look at fashion with their years of evolution and progress, and the impact they had on consumers’ lives. These brands redefined fashion as we know it and changed style trends. They’re definitely worth checking out and you can view a list of the top 10 brands that we’ve compiled below.
How did we decide?
We had a look at the brands and not only did we look at the brand’s popularity but also its product lines, customer reviews, quality of products, and aesthetic appeal of the offerings. The lost is in no particular order, but it does capture the top 10 international brands available in India. Below is an overview of the names but for the details, you’ll have to read on.
9. Park Avenue
7. Pepe Jeans
2. Michael Kors
1. Emporio Armani
↓10 – Levi’s
The phenomenon of how a brand is known for a particular product it sells, and what makes the brand stand out (such as Starbucks which is known for its great coffee or how the best place for burgers is Burger King), is something that applies to something as simple as jeans as well. And this is exactly why a pair of jeans from Levi’s is what you need in your wardrobe right now, otherwise you will miss out on the utter beauty that is the experience of what a perfect pair of jeans is supposed to be like. Levi’s sells for men, women, and children, and sells all kinds of casual wear, party wear, and formal wear. It has a number of stores in India and, as you already know, the trend of jeans and casual wear in India is pretty strong, which automatically takes Levi’s to the top of the game. If you’re looking for a good pair of jeans (aren’t we all?), then you should definitely visit the nearest branch of Levi’s and have your pick of the most comfortable casual wear around. See for yourself, we know you’ll thank us later. RECOMMENDED: Indian Celebrity Snapchats-25 Indian Celebrity Snapchat Accounts to follow
↓9 – Park Avenue
As classic and prestigious as its brand name sounds, its service is even more fulfilling and consumers seek nowhere else when it comes to formal wear choices. Do you need a new dress for an evening tea party? Or are you looking for a boss lady suit for a meeting? When it comes to wanting that impressive outfit for a presentation, or when it comes to semi-formal wear for an office party, men and women both think of Park Avenue as their go-to. Park Avenue also tops the rest of the brands in its perfume collection which includes some exotic and exhilarating fragrances for teens and subtle scents for adults. Other than that, you can’t miss out on its catchy accessories such as sunglasses, shoes, socks, and more. Park Avenue offers quality as well as style, and is the perfect choice for a fancy or preppy outfit. The brand’s outstanding brand value comes from a great collection of formal and semi-formal wear and it’s no wonder that this name has risen to the top in the list of quality brands. The huge amount of options available also makeait a favorites amongst Indian consumers.
↓8 – Lee
Lee currently caters to clothing for men and women only and is on quite a pedestal with its business in India where it is highly popular among the Indian youth because of its dainty collection in jeans wear. It’s a foreign American brand that originated in 1889 in Kansas and has now expanded its market all over the world. Its clothing retail mainly focuses on casual and work wear for men and women, and it originated with an aim to go international in the first place. The reason this brand is quite preferred over other brands is because of the durability it offers in its clothing that consumers may not find everywhere else. Buy a pair of jeans from Lee and it will probably still be almost as good as new after ten years. Now that’s what you call a good investment! You must visit their store to have a look at their collection. We promise, you won’t be disappointed. You can also have a look at the 23 Latest Indian Wedding Saree Styles to Try this Year
↓7 – Pepe Jeans
Pepe Jeans is an American clothing retail store that caters only to men and women. But the brand is currently working on introducing a series for kids very soon so you can expect to take your little ones along in the near future for some shopping. It’s practically the best place for jeans because it masters in not only producing the most authentic material, but also has expertise in producing many kinds of styles that take the consumer’s breath away. It has a flawless collection in party wear and also has a good enough collection of formal wear and casual wear. If you are not already blown away, then here’s something else to tempt you into buying from them: they have a wide range of accessories such as sunglasses, handbags, footwear, wallets, and much more. It’s a one stop shop and caters to all kinds of customer needs under one roof. Go on and pay the store a visit, you’ll definitely see something you like.
↓6 – Versace
Versace is known as the brand of unique and flashy prints, bright colors, and style that stands out – all of which bring up a person’s good spirits. After all, who doesn’t find their mood uplifted by a bright yellow color? We know we do. It is an Italian fashion retail brand (and the Italians are known for their fashion labels) that produces world class leather products which include the mesmerizing collection of shoes, handbags and so much more, all at your disposal. Versace is the brand which consumers look up to when want to get their hands on the best possible leather textile and products. Ans Versace doesn’t always work alone. In 2011, the fashion label collaborated with H&M to introduce a new clothing line that would be sold in the H&M stores. The store sold many consumer goods which included clothing, pillows, blankets, and much more. And it’s not only considered a top notch, luxury brand but also a status symbol for many. Tell someone, “I’ve got a Versace jacket,” and be prepared to be looked at with awe and admiration. Try it out next time and see how people react.
↓5 – Dior
Dior is a French fashion retail by Christian Dior which is now owned by the Group Arnault. This fashion group is considered to be the world’s largest ever luxury group that caters to the most fantasy-inspired fashion needs of consumers. It is currently headquartered in France and has about 210 stores throughout the world talk about being a fashion mogul! It is thought to be the most luxurious brand of fashion for a reason and generated a current revenue of about $41.6 billion. It produces ready to wear garments, leather goods, footwear, jewelry, perfumes, makeup and other beauty products and accessories. It is a very coveted brand in India as well, as makeup trends are considered quite valuable in the country. Do you have a Dior product on your wish list? You will get good value for its price, not to mention the immense brand value that comes with the name. As a top luxury fashion label, Dior is coveted by thousands worldwide and the case is no different in India. RECOMMENDED: Indian Fashion Brands – Top 20 Indian Clothing Brands 2019
↓4 – Wrangler
Ify casual clothes are a staple in your wardrobe, you’ve probably heard of this brand. Wrangler takes the lead when it comes to the best denim clothing and it is particularly known for its classic denim wear that gives the consumers the most stylish and comfortable experience in the form of classy denim jackets and authentic jeans wear. The one aspect which it has not touched yet is formal wear. It only caters to party and casual wear and has significantly high consumer growth in the youth segment. Talking about the variety of casual wear available, there are hardly any brands that can up Wrangler. And since casual wear is the most sought out type of clothing, Wrangler has a steady customer base for its clothes.
↓3 – Coach
Who hasn’t heard of the brand Coach? Unless you’ve been living under a rock (which we know you haven’t), you’re already very familiar with this name and maybe even own a few of its products. Coach is another brand which offers good value for its high quality products. Its offerings include watches, bags, clothing, scarves and other high end products which are very popular amongst consumers. Its leather accessories are one of its most highly coveted items and the brand prides itself on maintaining its quality and variety of offerings which it has been doing so for years.
#2 – Michael Kors
Like many other brands of similar nature, Michael Kors is an up and coming brand which sells designer handbags, clothes, shoes, watches, and much more. Michael Kors products are highly sought out in the market and are considered to be a symbol of style and elegance. It is an empire in the hands of an American designer, Michael David Kors, with an innate sense of glamour and fashion, so it is no surprise that Micheal Kors stands as not just one of India’s favorite brands, but a favorite world over. Not only does it provide an unfailing image of sophistication, but it is also known for its diversity and philanthropy, making it one of those brands that give back. If that isn’t a reason to buy from Michael Kors, then we don’t know what is. You’ll find a wide variety of luxury accessories at their store, making it hard to choose one. So be sure to take a full wallet with you when you go shopping at Michael Kors – you never know what item(s) your heart might set itself on!
↓1 – Emporio Armani
Emporio Armani is everything you could expect from a foreign fashion brand that happens to be international, that happens to be a luxury brand, and that fulfills everything you want from clothing, makeup, and accessories. Yes, Emporio Armani is technically everyone’s ideal brand that caters to clothing, makeup, jewelry, watches, shoes, ready-to-wear garments and haute couture. It’s also one of those brands that Indians hold close to their hearts and has considerably more growth among celebrities who find no other place for shedding some swag other than Armani and they have a good reason for that because Emporio Armani offers quite a lot of swag-worthy items.