2020 Jewelry Trends from Beauty Influencers and Runways

Jewelry Trends in 2020. Diamonds may not be a girl’s best friend, but every girl adores jewelry to varying degrees and tastes. A little touch of bling spices things up considerably, so it is totally okay if you’re low-key obsessed with jewelry.

If you tend to favor garish and bold jewelry, 2020 is definitely going to be your year. From mismatched earrings and layered piecing to dripping crystals and the wild beauty of seashells, everything points towards more freedom, fun, and maximalism in the jewelry domain. We’ve collected the most outstanding jewelry trends from runways and beauty blogs from social media. If you are up to updating your wardrobe with some hot ornaments, here are the jewelry trends that are going to make you fall in love.

Blogger and Runway-approved Jewelry Trends of 2020

Bloggers, influencers, and content creators on social media run the world’s empires now. If they’ve got a large enough following and they support something, you can bet thousands of people will flock to get their hands on the same thing. On the other hand, fashion shows and runways are where the magic happens. Fast-fashion businesses work on overdrive, recreating the trends and styles shown on a larger, consumer-friendly scale.

We’ve thus compiled a list of some popular trends in the realm of jewelry from these two factions. That will give you a taste of what luxurious yet attainable jewelry looks like.

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What influences jewelry trends?

Jewelry trends are primarily dictated by what is seen on runways. If a fashion designer showcases a particular type of jewelry, chances are that’s what you’ll be seeing the rest of the year, in brand catalogs and influencer inventories.

What kind of jewelry is trending?

Now that we’ve entered 2021 let’s look at what type of jewelry reigned supreme last year and what can still be expected to be a hot commodity this year.


↓ 11 – Statement Chokers

This can be a single piece or a couple of big ones stacked together. These look best with strapless or tube tops as they have an excellent chance of being flaunted to the fullest.

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↓ 10 – Big Hoops

The must-have accessory in your jewelry collection is undoubtedly a pair of hoops. Big chunky hoops have achieved superstar status among jewelry trends. They are an edgy, elegant, and evergreen staple.

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↓ 9 – Colorful Stones

Jewelry boasting colored gemstones used to be a popular thing back in the day. When the focus shifted to subtle pieces made of gold and silver, this trend was forgotten. Thankfully, it made a triumphant return sometime in 2019 and is still going strong. Gemstone jewelry has shifted from boring pieces to vibrant, funky, and modern jewelry featuring objects of everyday use. Brands like Bauble Bar have a rich and stunning collection of pieces that feature things like pizzas encrusted with colorful gemstones.

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↓ 8 – Chunky Jewelry

Chunky jewelry has been a hot commodity for a while now. It can take any form (rings, earrings, bracelets, etc.), but mostly it has manifested in the form of necklaces, and more specifically, chunky ‘chain’ necklaces made of gold. Chunky chain jewelry has also seen itself transformed into statement earrings and bracelets.

Other variations of the trend consist of chunky pearl jewelry and big bands of gold and silver. It’s a trend that just keeps on giving.

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↓ 7 – Everyday Objects

For those of us with fun-loving hearts, this new trend has been a blessing. Designers and brands have taken to creating experimental jewelry that is based on objects we see every day. Bauble Bar’s jewelry is an excellent example of how such objects can be taken and transformed into highly-curated pieces. Pizzas, shoes, calendars, keys, cars, safety pins, these are just a hint of an incredible number of options designers can choose from, and they have! These objects can be in the form of charms, added to necklaces and bracelets, or in the form of earrings created specifically using metal, gold, and pearls.

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↓ 6 – Layered Necklaces

This trend has been more commonly spotted among gold, charm, and pearl jewelry. Beauties loved messy necklaces because they give so much room for experimentation and a personalized style.

  • A mix of chunky and fine: This year, try combining thin and thick chains adding pendants of different sizes to achieve a fresh modern look.
  • Multiple charm necklaces: Choose a bunch of quirky charms from your collection and add a couple to chains of various lengths.
  • Hipster necklaces: Colorful, chunky beads, stones, charms, and pearls. Combine all these as haphazardly as you can.
  • Bejeweled necklaces: For those of you who have an unhealthy attraction to diamonds and sparkle and bling, layer up your glittering necklaces for the ultimate ‘it’ girl look.

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↓ 5 – Pearls

Pearls are always in trend, but the way they are arranged in jewelry changes. 2020 saw a big revival of pearl jewelry on runways. This year, it’s time to enjoy some freedom with these precious mollusk products. Look closer at modern pearl hoops, sculptural bracelets, and pear-incrusted ear cuffs.

  • Chunky Pearl Necklaces: We’re talking about enormous pearls arranged either in a simple necklace (short/long) or in a more elaborate manner with charms and jewels.
  • Dangling Pearl Earrings: Either a pair of cute pearl earrings (hoops, fusion, bejeweled, with charms, you name the style) or a single earring with a big one.
  • Pearl Headdresses: Seen on the runway models, you can adapt this in the form of wearable head jewelry, like pearl hair clips or pearl headbands.
  • Dainty Pearl Necklaces: If you want something light and not heavily-encrusted, there are fragile-looking pieces with a couple of pearls looped around delicate chains.

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↓ 4 – Charms

The time of birthstone jewelry is gone, and its place is occupied with good luck charms that give so much room for styling your necklaces, bracelets, and earrings with personalized and meaningful pendants and amulets. Charm necklaces and bracelets, rings, and earrings have sentimental, keepsake quality to them that has been attractive for centuries. Some cool charms can be in the form of celestial shapes, quirky pieces like calendars and maps, and everyday objects like keys and seashells.

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↓ 3 – Mismatched/Single Earrings

The fad of wearing two huge matching statement earrings fades, making room for experiments with mismatched jewelry pieces. This new trend suggests combining different styles of earrings in one look, for instance, when one earring is party-style, and another one is work-style. There can be many different combinations. Another related trend is wearing a single statement earring instead of two, forgoing the need to ‘match’ or ‘mismatch’ entirely.

Here are a couple of tips on how you can pull this trend off intentionally and stylishly:

  • Wear a single hoop earring. It can be a simple one or a studded one.
  • Constellation studs: Wear a bunch of piercings in a single ear; these can be plain ones or ones in celestial shapes.
  • Uneven length: To mismatch is a subtle way, go for earrings that are similar to each other, but for their lengths. This is more commonly seen in earrings that have chains hanging from them.
  • Ear cuffs: No matter what style, ear cuffs look excellent on a single ear.

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↓ 2 – Gold

Gold jewelry will never go out of style. We repeat: NEVER! Gold necklaces and bracelets with huge, often asymmetric links were ultimate eye-catchers on spring 2019 runways reminding us of those retro chains popularized by hip-hop idols. The new fresh rendering gold chains got this year, especially in combination with coins of all colors and sizes, makes them truly chic and worth giving a try.

Here are the gold jewelry trends of 2020:

  • Chain-link necklaces: Chain-link necklaces were HUGE last year and will likely remain so this year. The trend was varied; the necklaces were fine, chunky, small, and large. Basically, every variation under the sun that you can think of was present in this trend.
  • Layered Jewelry: Multi-layered jewelry has an undeniable appeal, and its popularity proved that. Layered necklaces, rings, and earrings in gold are everywhere these days.
  • Chunky rings: The Haddy Ring is a popular example of this.
  • Hoops: Much like gold jewelry, hoops are eternal. Whether big or small, hoops always look great.

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↓ 1 – Hair Jewelry

When it comes to hair jewelry, there were a lot of bows and florals on the runway last year. Headbands, scrunchies, and pearls also made a huge comeback. Some of the most popular hair accessories in 2020 were:

  1. Oversized, Bejeweled Headbands: Perfect for Blair Waldorf vibes. They can be styled with any type of hairstyle.
  2. Pearl Ornaments: These ranged from extremely intricate to simple accessories with pearls on them like hair clips and pins.
  3. Chunky Statement Clips: There are a lot of ways to have fun with this type of accessory. These can be stacked on top of one another; they can be mismatched, they can spell something, they can be metallic, bejeweled, or full of pearls.
  4. Florals: Bobby pins, headbands, tiaras, florals look feminine and powerful wherever they’re added.

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Now that we’re done talking about runway trends let’s talk about other things that influence such trends. Of course, when it comes to ‘influencing’ the two important things that shouldn’t be forgotten are ‘social media’ and followers. So, without further ado, let’s take a very brief look into some brands and individuals who are responsible for impacting the type of jewelry we see today.


Brands are influencers, too, in a way. When you follow a specific brand you like, the designs they post tend to have a major impact on your choices. Here are some of the best jewelry brands you won’t regret following.

↓ 5 – Missoma London

Brand’s Portfolio: Missoma London was founded by Marisa Hordern, who is still the creative director of the brand. Missoma HQ is in West London, and 90% of the brand’s content is produced in-house.

Price Range: $28 – $650 available at the official website.

Best Seller: Lucy Williams Gold T-Bar Chunky Chain Necklace ($450)

Instagram Following: 411k

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↓ 4 – Maria Tash

Brand’s Portfolio: The brand is based in New York. It began in 1993 when Maria Tash opened her custom naval jewelry studio in Manhattan. Maria specializes in fine jewelry and piercings.

Price Range: $110 – $21,000 available at the official website.

Best Seller: Diamond Butterfly Threaded Stud ($255)

Instagram Following: 668k

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↓ 3 – Bauble Bar

Brand’s Portfolio: Bauble Bar was founded by Amy Jain and Daniella Yacobovsky in 2010. It’s a fast-fashion jewelry brand that translates the latest trends into coveted, funky pieces. It’s based in New York.

Price Range: $10 – $500 available at the official website.

Best Seller: Char-cute-erie Drop Earrings ($54)

Instagram Following: 741k

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↓ 2 – Mejuri

Brand’s Portfolio: Mejuri is a Toronto-based label started by Noura Sakkijha, who studied Industrial Engineering before she founded her jewelry brand. It has amassed a cult following, and celebrities like Timothee Chalamet and Kate Bosworth have worn its pieces.

Price Range: $10 – $2,300 available at the official website.

Best Seller: Snake Ring ($325)

Instagram Following: 950k

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↓ 1 – P D PAOLA

Brand’s Portfolio: It was founded by siblings Paola and Humbert in 2014. It ships in over 250 countries.

Price Range: $30 – $200 available at the official website.

Best Seller: Zodiac Constellation Necklaces ($79)

Instagram Following: 1.2m

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These are some of the countless jewelry influencer accounts you should check out. We’ve picked these five because they have a high follower count and can be trusted to give reliable information.

↓ 4 – Katerina Perez (@katerina_perez)

About: Katerina Perez is a Russian jewelry influencer and enthusiast with more than 12 years of experience in the business. She trained as a gemmologist and has worked for Tiffany and Co. She works as a content-creator, traveling the world and posts about the jewelry she finds most inspiring during her travels.

Follower Count: 345k

Social Media: InstagramWebsite

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↓ 3 – Bebe Bakhshi (@champagnegem)

About: The Persian blogger is based in Melbourne, Australia, and focuses on high-end jewelry and diamonds.

Follower Count: 625k

Social Media: Instagram, Website

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↓ 2 – Tracey Ellison (@thediamondsgirl)

About: Tracey worked as a customer service strategy consultant before transitioning to a high-jewelry blogger and content creator in 2014.

Follower Count: 790k

Social Media: InstagramFacebookWebsite

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↓ 1 – Kendra Scott (@kendrascott)

About: Kendra is a jewelry designer and influencer who started her business in 2002. She works with gemstones and shells, and her products are luxurious yet affordable.

Follower Count: 1m

Social Media: InstagramFacebookWebsite

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